Minnetonka

 

For their newest lookbook the brand wanted to reconnect with its history, the 60’s and 70’s when the counter culture used fashion as a political statement.

 

The Project

A group of friends is doing a road trip through the West Coast to reconnect with a simpler way of life. It is a story of the old and the new coming together to celebrate love. It is not a judgement it’s an invitation.

ROLE:
Second Photographer
Lead Retoucher

RESPONSIBILITIES:
Location Scouting
Light Set-Up
Composition
Retouching

 
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The Goal

It was important to show beauty the most naturally possible. We decided on a clean look with as much use of the natural light as the weather would permit.

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Minnetonka9.jpg

The choice of San Francisco is not an accident. The city still resonates with the counterculture movement of the post-Vietnam war, despite the forever presence of the tech industry.

The Volkswagen Kombi is another wink at this free-spirited time period.